Logo and visual language refresh for the new Department of Energy, Environment and Climate Action (previously Department of Land, Water and Planning). DEECA brings together multiple portfolios to support Victoria’s thriving, productive and sustainable communities, environments and industries. The new brand, underpinned by Brand Victoria and a strong vision for Aboriginal self-determination, uses a fold device and framework to represent a united progressive motion. The DEECA brand features ‘Mirring’, an artwork created by artist Tom Day, a Gunditjmara, Wemba Wemba and Yorta Yorta man, in consultation with Aboriginal staff to demonstrate DEECA’s ongoing commitment to working in full partnership with Traditional Owners and Aboriginal Victorians.

Supported by the creative services team, rollout included logo design, brand guidelines, Microsoft templates, pullup banners, reports, website assets, eDM banners, icons, email signatures and more.    

Project completed in-house at Department of Energy, Environment and Climate Action.