City of Ballarat - B.SEC Identity
Brand strategy, naming and visual identity for he new State-of-the-Art, purpose-built Ballarat Sports and Events Centre (B.SEC) located in North Ballarat.
The logo and visual language intends to create a vibrant and engaging identity that brings out the centre’s desired personality of being energetic, genuine, confident and friendly.
The brand pairs community with corporate considerations, reflecting the centre’s vision of providing great experiences for all but also having a long-term vision to be a viable State, National and International venue.
Project completed at Celsius Design
The logo and visual language intends to create a vibrant and engaging identity that brings out the centre’s desired personality of being energetic, genuine, confident and friendly.
The brand pairs community with corporate considerations, reflecting the centre’s vision of providing great experiences for all but also having a long-term vision to be a viable State, National and International venue.
Project completed at Celsius Design
