Australian Co-operative Housing Alliance
Identity and brand for Australian Housing Co-operative Alliance (ACHA), an alliance formed to support co-op housing peak bodies and increase the awareness of co-op housing throughout Australia.
The aim of identity is to promote the benefits of the alliance, communicate with key stakeholders and leverage the involvement and support of a national network.
The brandmark captures a sense of professionalism through the chevron shape, while doubling (through its internal shapes and colours) as an open door – used to represent housing as well as convey a welcoming vibe. These shapes were expanded to form the broader visual language across a range of printed and digital collateral.
The aim of identity is to promote the benefits of the alliance, communicate with key stakeholders and leverage the involvement and support of a national network.
The brandmark captures a sense of professionalism through the chevron shape, while doubling (through its internal shapes and colours) as an open door – used to represent housing as well as convey a welcoming vibe. These shapes were expanded to form the broader visual language across a range of printed and digital collateral.
Project completed at Celsius Design
